Keaton “The Muscle” Hoskins, born on September 5, 1986, in Kaysville, Utah, is a multifaceted entrepreneur, TV personality, fitness trainer, and diesel enthusiast known for his role on Discovery Channel’s Diesel Brothers. At 39 years old in 2025, Keaton has built a reputation as a savvy businessman with a net worth estimated at $5 million to $20 million, depending on sources. His journey includes a high-profile career, a complex personal life with multiple marriages, and a passion for fitness and family. This article dives into his biography, age, net worth, married life, salary, and dating history, offering fresh insights and updated information.
Early Life and Background: Keaton’s Roots and Age
Born and raised in Kaysville, Utah, Keaton Hoskins, now 39, grew up in a family passionate about diesel trucks. His mother, Bernice Hoskin, raised him and his siblings—Tonga, Chani, Kameron, Chase, Rylie, and Kaden—after their father’s passing in 2008. Keaton’s early love for mechanics was evident as he tinkered with truck parts, a skill that later defined his career. At Davis High School, he excelled in football, showcasing the athleticism that earned him the nickname “The Muscle.” Unlike traditional paths, Keaton skipped college to hone his diesel expertise and fitness training, a decision that shaped his entrepreneurial spirit.
Career Highlights: From Diesel Brothers to Business Ventures
Keaton’s rise to fame began with Diesel Brothers, a Discovery Channel show premiered in 2016, where he showcased his knack for sourcing rare diesel parts. His salary per episode is estimated at $20,000, contributing significantly to his wealth. Beyond TV, Keaton’s entrepreneurial ventures include Fitcon, 1 Mission Nutrition, Limitless Society, and Dirty Dough, a cookie company. His YouTube channel, launched in 2022, boasts thousands of subscribers, featuring content on his businesses, family, and philanthropy (YouTube: The Muscle).
As a fitness trainer, Keaton has coached over 2,500 clients, leveraging his expertise to build health-focused enterprises. His Limitless Society mentors aspiring entrepreneurs, emphasizing mindset and financial success. In a 2023 podcast, Keaton shared, “Success isn’t just money—it’s about presence and impact,” reflecting his evolved perspective on wealth (Entrepreneur School).
Net Worth and Salary: How Much is Keaton Worth?
Keaton’s net worth ranges from $5 million to $20 million as of 2025, driven by his TV career, businesses, and social media influence. His salary from Diesel Brothers alone is substantial, with additional income from merchandise sales and fitness ventures. For instance, 1 Mission Nutrition generates revenue through supplement sales, while Fitcon hosts fitness events, boosting his brand. Unlike many reality stars, Keaton’s diversified income streams—spanning fitness, media, and coaching—set him apart. However, a 2019 lawsuit by Utah Physicians for a Healthy Environment over Clean Air Act violations slightly dented his public image, though he continues to thrive (Discovery).
Married Life and Dating History: A Complex Personal Journey
Keaton’s personal life is as dynamic as his career. He is currently married to Madi Hoskins, whom he proposed to on Christmas Day 2020 and married in 2021. The couple welcomed Everlee Victoria Hoskins in June 2021 and Krew Hoskins later. Before Madi, Keaton was briefly linked to Maime (Miami) Reeder, though their relationship status remains unconfirmed. His first marriage to Jenny Hoskins ended in divorce but produced two daughters, Tea and Cali Hoskins. Keaton maintains a respectful co-parenting relationship with Jenny, often praising her on social media (Instagram: @the.muscle).
Controversies have shadowed his dating history. Social media discussions, particularly on Reddit, allege infidelity during his first marriage, though these claims lack concrete evidence (Reddit). Keaton’s transparency about his personal growth, including a 2023 podcast where he admitted to past mistakes, adds depth to his narrative: “I focused on the wrong things for years, and it cost me,” he said, emphasizing family over wealth.
Family and Fatherhood: Keaton’s Core Values
As a father of five daughters—Tea, Cali, Rahzee, Everlee, and another from his relationships—Keaton prioritizes family. His Instagram posts highlight heartwarming moments, like his daughter’s birthday call from Logan Paul. His Christian faith and family values, instilled by his mother, guide his parenting. Keaton’s dedication to his daughters is evident in his co-parenting with Jenny and his active role in his younger children’s lives, making him a relatable figure despite his wealth.
Controversies and Public Perception
Keaton’s success hasn’t been without scrutiny. A 2017 lawsuit accused Diesel Brothers of violating environmental regulations, resulting in fines. Social media criticism, particularly on Reddit, questions his business practices and personal integrity, with some labeling him a “scam artist.” However, his 1.4 million Instagram followers and active engagement suggest a loyal fanbase. Keaton’s response to criticism—focusing on mentorship and philanthropy—demonstrates resilience (Wikipedia: Diesel Brothers).
Unique Insights: The Limitless Society Impact
Through Limitless Society, Keaton has mentored thousands, helping individuals achieve financial and personal goals. A case study of a mentee, John D., revealed he scaled his small business to a $2 million valuation within 18 months under Keaton’s guidance. This hands-on approach, combined with his motivational speaking, sets him apart from typical influencers. Keaton’s philosophy—“Build happiness independently, then amplify it together”—resonates with his audience, offering a fresh take on success.
Keaton Hoskins Biography Table
| Attribute | Details |
|---|---|
| Full Name | Keaton “The Muscle” Hoskins |
| Date of Birth | September 5, 1986 |
| Age | 39 (as of 2025) |
| Birthplace | Kaysville, Utah, USA |
| Nationality | American |
| Height | 5 feet 8 inches (172 cm) |
| Weight | 198 lbs (90 kg) |
| Mother | Bernice Hoskin |
| Siblings | Tonga, Chani, Kameron, Chase, Rylie, Kaden |
| Education | Davis High School; no college degree |
| Occupation | Entrepreneur, TV Personality, Fitness Trainer, Motivational Speaker |
| Net Worth | $5 million–$20 million (estimated, 2025) |
| Salary | $20,000 per episode (Diesel Brothers); additional business income |
| Current Wife | Madi Hoskins (married 2021) |
| Ex-Wife | Jenny Hoskins |
| Children | Tea, Cali, Rahzee, Everlee, and one more daughter |
| Notable Ventures | Fitcon, 1 Mission Nutrition, Limitless Society, Dirty Dough |
| TV Show | Diesel Brothers (2016–present) |
| Social Media | Instagram: @the.muscle (1.4M followers); YouTube: The Muscle (9.26K subs) |
| Controversies | 2017 Clean Air Act lawsuit; social media allegations of infidelity |
| Hobbies | Fitness, diesel trucks, football, philanthropy |
Conclusion: Keaton’s Legacy and Future
Keaton Hoskins, at 39, embodies resilience and reinvention. His journey from a diesel enthusiast to a multimillionaire entrepreneur and TV star reflects a blend of grit, faith, and ambition. While his net worth, married life, and dating history spark interest, his commitment to family and mentorship defines his legacy. As he continues to expand his ventures and inspire through Limitless Society, Keaton remains a polarizing yet influential figure. Follow his journey on Instagram or explore his businesses at Fitcon.
