Hailey Rhode Bieber, born November 22, 1996, is a 28-year-old American model, entrepreneur, and media personality. Known for her work with top fashion brands and her skincare line, Rhode, she has built a net worth of approximately $50 million by 2025. Married to Justin Bieber since 2018, Hailey has navigated fame, motherhood, and entrepreneurship with grace. Her career spans modeling for Versace and Tommy Hilfiger, hosting TV shows, and launching a beauty empire. This article dives into her age, net worth, married life, salary, dating history, and recent updates, offering fresh insights into her multifaceted journey.
Early Life and Background: Hailey Bieber’s Roots and Age
Born in Tucson, Arizona, Hailey Bieber, now 28 years old, grew up in a family steeped in entertainment. Her father, Stephen Baldwin, is an actor, and her mother, Kennya Deodato, is a graphic designer of Brazilian descent. Named after Halley’s Comet, Hailey’s diverse heritage includes Brazilian, Italian, Portuguese, and English roots. Initially, she dreamed of becoming a professional ballet dancer, training at the American Ballet Theatre, but a foot injury redirected her to modeling. This pivot shaped her career, showcasing her resilience and adaptability at a young age.
Her early exposure to Hollywood, through family events like the 2008 Camp Rock premiere, gave her a unique perspective on fame. Unlike many celebrity children, Hailey forged her own path, balancing her family’s legacy with personal ambition. Her age—still young at 28—belies her extensive accomplishments, a testament to her drive.
Modeling Career: From Runways to Brand Campaigns
Hailey’s modeling career began at 17 when she signed with Ford Models. Her debut runway walk for Topshop in 2014 marked the start of a meteoric rise. She has since worked with iconic brands like Ralph Lauren, Versace, Dolce & Gabbana, and Tommy Hilfiger, earning an estimated $10 million annually from campaigns. Her ability to blend high fashion with commercial appeal—seen in covers for Vogue, Elle, and Harper’s Bazaar—sets her apart.
A unique insight: Hailey’s strategic choice to focus on commercial modeling rather than solely high-fashion runways allowed her to build a relatable brand. For example, her work with Levi’s and Adidas resonated with younger audiences, boosting her influence. In 2023, she reportedly earned $5 million from brand endorsements alone, contributing significantly to her salary and net worth.
Entrepreneurial Ventures: Rhode Skincare and Net Worth
In 2022, Hailey launched Rhode, a skincare brand emphasizing hydration and affordability. The brand’s “less is more” philosophy has driven its success, generating $30 million in revenue in 2023 and projecting a $100 million valuation by 2026. This venture has significantly boosted her net worth, estimated at $50 million in 2025, a sharp increase from earlier estimates of $20 million.
Personal insight: As someone who has followed Hailey’s career, her focus on accessible skincare reflects a broader trend among Gen Z and Millennials, who prioritize authenticity and value-driven products. Rhode’s consistent sellouts, like its viral lip balm, highlight her ability to connect with consumers. Her salary from Rhode, combined with modeling, makes her a formidable entrepreneur.
Married Life: Hailey and Justin Bieber’s Journey
Hailey Bieber married Justin Bieber in a private New York City ceremony in September 2018, followed by a lavish South Carolina celebration in 2019. Their relationship, which began as a friendship in 2009, evolved through an on-again, off-again dating phase from 2015 to 2016. They reconciled in 2018, got engaged in July, and married soon after. In August 2024, they welcomed their first child, Jack Blues Bieber, marking a new chapter in their married life.
Their openness about marriage challenges, including attending counseling, offers a refreshing perspective. Hailey shared in a 2022 Call Her Daddy podcast, “Marriage is a choice… It’s about wanting to fight for something.” This candidness resonates with fans, humanizing their high-profile relationship. Despite rumors, including speculation about dating overlaps with Justin’s ex, Selena Gomez, Hailey has consistently denied any wrongdoing, emphasizing mutual respect.
Personal Life: Health, Faith, and Philanthropy
Hailey’s personal life reflects her commitment to mental and physical health. In 2022, she suffered a mini-stroke due to a heart condition, treated successfully, and in 2025, she was diagnosed with ovarian cysts. Her transparency about these challenges has inspired fans, particularly her advocacy for mental health awareness. As an Evangelical Christian, she attends Churchome, which shapes her values and community involvement.
Her philanthropic efforts include supporting mental health initiatives and charities like Smile Train. A case study: In 2020, she endorsed Joe Biden on World Mental Health Day, aligning with her advocacy for mental wellness, a bold move that sparked online discussion. Her personal life balances vulnerability and strength, making her a relatable figure.
Recent Updates: 2025 Career and Lifestyle
In 2025, Hailey continues to thrive. She debuted a chocolate-brown hairstyle at the Super Bowl, signaling a style evolution. Her Instagram (@haileybieber), with over 50 million followers, showcases her fashion, family, and Rhode updates. She and Justin reside primarily in a $28.5 million Beverly Park mansion, with properties in Ontario and Brooklyn. Recent posts on X (@biebbodyguards) highlight their assistants’ marriage, reflecting their tight-knit circle.
A unique angle: Hailey’s ability to pivot from a “nepo baby” narrative to a self-made mogul is inspiring. Her strategic use of social media—posting authentic content rather than polished perfection—sets a new standard for celebrity branding. For instance, her Rhode campaigns leverage user-generated content, driving engagement.
Hailey Bieber Biography Table
| Category | Details |
|---|---|
| Full Name | Hailey Rhode Baldwin Bieber |
| Age | 28 (Born November 22, 1996) |
| Birthplace | Tucson, Arizona, USA |
| Nationality | American |
| Ethnicity | Brazilian, Italian, Portuguese, English, Irish, Scottish, French, German |
| Parents | Stephen Baldwin (Father), Kennya Deodato Baldwin (Mother) |
| Siblings | Alaia Baldwin (Older Sister) |
| Spouse | Justin Bieber (Married 2018) |
| Children | Jack Blues Bieber (Born August 2024) |
| Height | 5 feet 7.5 inches (1.71 m) |
| Weight | Approximately 55 kg (121 lbs) |
| Education | Homeschooled, trained at American Ballet Theatre |
| Religion | Evangelical Christian, attends Churchome |
| Net Worth | $50 million (2025 estimate) |
| Salary | $10 million (modeling), $5 million (endorsements), $2 million (TV hosting) |
| Notable Campaigns | Versace, Tommy Hilfiger, Ralph Lauren, Levi’s, Adidas |
| Business Ventures | Founder and Chief Creative Officer of Rhode Skincare |
| Social Media | Instagram: @haileybieber, Twitter: @haileybaldwin |
| Philanthropy | Mental health awareness, Smile Train |
| Health Challenges | Mini-stroke (2022), Ovarian cysts (2025) |
Conclusion: Hailey Bieber’s Lasting Impact
Hailey Bieber’s journey from a ballet hopeful to a global fashion and beauty icon is remarkable. At 28, her net worth, married life, and career reflect a blend of hard work and strategic vision. Her story offers lessons in resilience, authenticity, and leveraging influence for good. Follow her on Instagram and explore her career on Wikipedia or IMDb. For more on her skincare brand, visit Rhode’s official site.
