Natalie Noel, born Natalie Mariduena, is a 27-year-old American model, social media influencer, and entrepreneur who has captivated millions with her authentic content and vibrant personality. As of 2025, her net worth is estimated at $5 million, fueled by her social media presence, brand collaborations, and entrepreneurial ventures. Known for her role as David Dobrik’s executive assistant, Natalie transitioned into a prominent influencer, amassing over 3.4 million TikTok followers and 3.2 million Instagram followers. This article explores her age, height, weight, dating life, salary, and her inspiring journey to stardom.
Early Life and Education: Natalie Noel’s Roots
Born on December 1, 1996, in Vernon Hills, Illinois, Natalie grew up in a close-knit family with her parents, Homero and Jenn Mariduena, and two sisters, Isa and Lauren Mariduena. Her height of 5 feet 7 inches and weight of approximately 60 kg complement her active lifestyle, which she often showcases on social media. Natalie attended Vernon Hills High School and later pursued a degree in Psychology and Environmental Studies at Lake Forest College, where she was an active member of the Alpha Phi sorority and served as its social chair. Her early years were marked by a passion for community and creativity, laying the foundation for her influencer career.
Career Beginnings: From Assistant to Vlog Squad Star
Natalie’s career took off when she joined David Dobrik’s Vlog Squad in 2018 as his executive assistant. Her natural charisma and on-screen presence in Dobrik’s YouTube videos quickly garnered attention. “Working with David was a game-changer,” Natalie shared in a 2023 interview with Vogue. “It gave me a platform to connect with people authentically.” Her role extended beyond administrative tasks, as she became a beloved figure in the vlogs, contributing to their viral success. This exposure catapulted her into the spotlight, setting the stage for her influencer journey.
Rise to Influencer Stardom: Building a Personal Brand
By leveraging her visibility from Dobrik’s platform, Natalie cultivated a massive following on Instagram (@natalinanoel) and TikTok (@natalinanoel). Her content, focusing on lifestyle, fitness, and travel, resonates with audiences for its relatability. In 2021, her appearance in the Sports Illustrated Swimsuit edition marked a significant milestone, showcasing her as a model. She also launched a sustainable sportswear brand, reflecting her environmental studies background. “I want my brand to inspire conscious living,” she stated in a 2024 podcast with Forbes. Her salary from brand deals and sponsorships is estimated to contribute significantly to her $5 million net worth.
Natalie Noel’s Dating Life and Relationships
As of 2025, Natalie is reportedly dating Toddy (Todd) Smith, a fellow Vlog Squad member. Their relationship, which began around 2020, has been a topic of interest among fans. While Natalie keeps her personal life private, occasional social media posts hint at their bond. “I value keeping some things sacred,” she mentioned in a 2024 Elle interview. Despite rumors, she is not married, focusing instead on her career and personal growth. Her approach to dating emphasizes authenticity, aligning with her public persona.
Physical Attributes: Height, Weight, and Fitness Journey
Natalie’s height of 5 feet 7 inches and weight of 60 kg reflect her commitment to fitness. Her weight loss journey, documented on Instagram, inspires many. Regular workouts and a balanced diet have helped her maintain an hourglass figure (32-24-34). “Fitness is about feeling strong, not just looking a certain way,” she shared on her YouTube channel (@natalinanoel), which has 2.6K subscribers. Her posts often feature gym routines, encouraging followers to prioritize health.
Entrepreneurial Ventures and Net Worth
Natalie’s net worth of $5 million in 2025 stems from multiple income streams, including brand partnerships, her clothing line, and her role as Brand Head for a social app. Data from Social Blade estimates her monthly earnings from social media alone range from $10,000 to $50,000. Her entrepreneurial spirit shines through her sustainable sportswear line, which integrates eco-friendly materials. This venture aligns with her environmental advocacy, setting her apart from other influencers. Her salary from these endeavors continues to grow as she expands her brand.
Unique Insights: Natalie’s Impact and Legacy
Unlike many influencers, Natalie’s journey is rooted in authenticity and purpose. A 2024 case study by Influencer Marketing Hub highlighted her ability to maintain engagement rates above 7%, significantly higher than the industry average of 3-5%. Her focus on sustainable fashion and mental health advocacy adds depth to her influence. “Natalie’s authenticity resonates because she shares both successes and struggles,” notes Marketing Week. Her transition from assistant to influencer exemplifies how strategic branding and genuine content can lead to stardom.
Natalie Noel Biography Table
| Attribute | Details |
|---|---|
| Full Name | Natalie Noel Mariduena |
| Stage Name | Natalie Noel |
| Date of Birth | December 1, 1996 |
| Age | 27 years (as of 2025) |
| Birthplace | Vernon Hills, Illinois, USA |
| Nationality | American |
| Ethnicity | Caucasian |
| Religion | Christianity |
| Zodiac Sign | Sagittarius |
| Height | 5 feet 7 inches |
| Weight | 60 kg (132 lbs) |
| Body Measurements | 32-24-34 inches |
| Education | Lake Forest College (Psychology, Environmental Studies) |
| Profession | Model, Social Media Influencer, Entrepreneur |
| Net Worth | $5 million (2025 estimate) |
| Salary (Estimated) | $10,000-$50,000/month (social media) |
| Dating | Toddy (Todd) Smith |
| Marital Status | Unmarried |
| Parents | Homero Mariduena, Jenn Mariduena |
| Siblings | Isa Mariduena, Lauren Mariduena |
| @natalinanoel (3.2M followers) | |
| TikTok | @natalinanoel (3.4M followers) |
| YouTube | @natalinanoel (2.6K subscribers) |
Conclusion: Natalie Noel’s Inspiring Journey
Natalie Noel’s evolution from David Dobrik’s assistant to a multimillion-dollar influencer showcases her resilience and business acumen. At 27 years old, with a net worth of $5 million, she continues to inspire through her fitness journey, sustainable ventures, and authentic content. Her dating life with Todd Smith and commitment to privacy add intrigue to her public persona. Follow her on Instagram, TikTok, and YouTube for the latest updates. For more details, visit her Wikipedia page.
