Zach Choi is a Korean-American YouTuber, ASMR artist, and social media influencer who has taken the online world by storm. Born on August 27, 1986, in Seoul, South Korea (or Baltimore, Maryland, United States, according to another source), Zach has built a massive following across various platforms. With over 31 million subscribers on YouTube and more than 28 million followers on TikTok, he has become a household name in the ASMR community. Known for his unique “no talking” eating videos, Zach has collaborated with other creators and has achieved significant success in his career. As of 2025, he is 39 years old and has established himself as a prominent figure in the world of social media and ASMR.
Early Life and Background
Born on August 27, 1986, in Seoul, South Korea, Zach Choi’s early life was marked by a significant move to the United States. This transition would later shape his perspective and influence his creative endeavors. As a young child, Zach was exposed to diverse cultures, which would become a defining aspect of his artistic expression.
Growing up in a multicultural environment, Zach’s family background played a crucial role in shaping his identity. While the exact details of his family life remain private, it is clear that his upbringing instilled in him a sense of curiosity and adaptability. These qualities would serve him well in his future career as a content creator.
Zach’s educational background is not publicly disclosed, but it is evident that his formative years laid the foundation for his creative pursuits. As he navigated his childhood and adolescence, Zach likely developed a strong sense of self and a passion for storytelling, both of which would become essential components of his ASMR artistry.
Career Beginnings
Zach Choi’s journey as a content creator began with his first jobs, which laid the foundation for his future success. Although the exact nature of his early employment is unclear, it is evident that these experiences played a significant role in shaping his perspective and skills. As a young adult, Zach likely encountered various opportunities that helped him develop his passion for creating engaging content.
Initial Breakthrough
Zach’s early ventures into content creation likely involved experimenting with different formats and styles. He may have started by creating videos or posts on platforms like YouTube or social media, where he could share his ideas and connect with others. His early breakthrough likely came from his unique approach to ASMR content, which focused on “no talking” eating videos. This innovative style resonated with audiences, setting him on the path to becoming a prominent figure in the ASMR community.
Career Start
As Zach’s online presence grew, he began to collaborate with other creators, including Stephanie Soo and Benny Blanco. These partnerships not only expanded his reach but also allowed him to refine his craft and explore new ideas. With his growing popularity, Zach eventually established himself as a leading ASMR artist, known for his captivating content and dedication to his craft.
Major Achievements and Success
Zach Choi has achieved unparalleled success in the world of ASMR, captivating a massive audience with his unique content. His “no talking” eating videos have become a staple of his channel, showcasing his creativity and dedication to the craft. With over 31 million subscribers on YouTube and more than 28 million followers on TikTok, Zach Choi has established himself as a leading figure in the ASMR community.
| Biography Aspect | Details |
|---|---|
| Full Name | Zachary Choi |
| Common Name | Zach Choi |
| Date of Birth | August 27, 1986 |
| Age | 39 years (as of 2025) |
| Place of Birth | Seoul, South Korea / Baltimore, Maryland, United States |
| Nationality | Korean-American |
| Occupation | YouTuber, ASMR artist, social media influencer |
| Notable Works / Achievements | “no talking” eating videos, over 31 million subscribers on YouTube, over 28 million followers on TikTok |
| Collaborations | Stephanie Soo, Benny Blanco |
Breakthrough Collaborations and Recognition
One of Zach Choi’s most notable collaborations was with fellow creators Stephanie Soo and Benny Blanco. This partnership not only expanded his reach but also introduced his content to new audiences. His innovative approach to ASMR has earned him widespread recognition, solidifying his position as a pioneer in the field. Zach Choi’s influence extends beyond his massive following, with his content inspiring a new wave of creators to explore the world of ASMR.
Awards and Accolades
While specific awards or accolades are not mentioned, Zach Choi’s impact on the ASMR community is undeniable. His dedication to creating high-quality content has earned him a loyal following, and his influence continues to grow. As a leading figure in the ASMR world, Zach Choi remains a driving force in shaping the landscape of this ever-evolving genre.
Business Ventures and Investments
Zach Choi has leveraged his massive following to explore various business ventures and investments. One notable example is his affiliation with ASMR Relaxation, a company that offers ASMR-related products and experiences. Although the specifics of his role or investment in the company are unclear, it is evident that he has utilized his platform to promote and support the brand.
In addition to his work with ASMR Relaxation, Zach Choi has also collaborated with other entrepreneurs and businesses in the ASMR and food spaces. His “no talking” eating videos have become incredibly popular, and he has used this success to build a lucrative business model. Through his YouTube channel and social media presence, he has been able to reach a vast audience and promote products and services that align with his brand.
Zach Choi’s business acumen and entrepreneurial spirit have enabled him to build a successful career beyond his content creation. His ability to identify opportunities and partner with like-minded businesses has been a key factor in his financial success. As his brand continues to grow, it will be interesting to see how he chooses to expand his business ventures and investments in the future.
Personal Life
Zach Choi’s family background remains relatively private, but it is known that he was born to Korean parents in Seoul, South Korea. However, there is some discrepancy regarding his birthplace, with another source suggesting that he was born in Baltimore, Maryland, United States. Despite this uncertainty, his parents’ influence on his life and career is evident in his content, which often features Korean cuisine and cultural traditions.
In his personal life, Zach Choi is known to be a private individual who keeps his relationships and hobbies out of the spotlight. However, his love for food and cooking is evident in his “no talking” eating videos, which have gained him a massive following on YouTube. As a Korean-American, Zach Choi’s cultural heritage plays a significant role in his life and content, reflecting his connection to his roots and his experiences growing up between two cultures.
Zach Choi’s lifestyle is characterized by his dedication to his craft and his passion for creating unique and immersive ASMR experiences. His commitment to his art is evident in the time and effort he puts into each video, often featuring intricate food preparations and sensory details that transport his viewers to a world of relaxation and calm.
Net Worth and Financial Success
Zach Choi’s financial success can be attributed to his massive following on social media platforms, particularly YouTube and TikTok. As of 2025, his YouTube channel boasts over 31 million subscribers, generating significant revenue through ad views and sponsorships. His content, primarily focused on ASMR connected to food, has resonated with a vast audience, making him a sought-after influencer in the industry.
His net worth is estimated to be around $10 million, primarily accumulated from his YouTube earnings, brand partnerships, and merchandise sales. Additionally, his large following on TikTok, with over 28 million followers, provides him with a substantial income stream through sponsored content and brand collaborations. His financial status has enabled him to invest in various business ventures and projects, further expanding his influence and reach.
Zach Choi’s income sources are diverse, encompassing YouTube ad revenue, sponsorships, merchandise sales, and brand partnerships. His financial success has allowed him to maintain a comfortable lifestyle, invest in his business ventures, and continue creating content that resonates with his massive audience. As his influence and popularity continue to grow, so does his financial status, solidifying his position as a prominent figure in the ASMR and social media landscape.
Legacy and Impact
Zach Choi has undoubtedly left a lasting impact on the ASMR community, with his unique approach to the genre. His “no talking” eating videos have resonated with millions of viewers worldwide, showcasing the versatility of ASMR content. With over 31 million subscribers on YouTube and 28 million followers on TikTok, Choi has established himself as a prominent figure in the ASMR landscape.
Contributions to the ASMR Genre
Choi’s contributions to the ASMR genre extend beyond his individual content. He has collaborated with other creators, including Stephanie Soo and Benny Blanco, helping to expand the reach and diversity of ASMR content. This cross-pollination of ideas has contributed to the growth and evolution of the ASMR community, introducing new themes and formats to the genre. By pushing the boundaries of what ASMR content can be, Choi has inspired a new generation of creators to experiment and innovate within the genre.
Future Outlook and Lasting Impact
As the ASMR community continues to grow and evolve, Zach Choi’s influence is likely to be felt for years to come. His innovative approach to ASMR content has paved the way for others to explore new themes and formats, ensuring that the genre remains dynamic and fresh. With his continued presence in the ASMR community, Choi will undoubtedly remain a driving force behind the growth and development of this unique and captivating genre.
