Casey Holmes, a prominent American YouTuber and beauty influencer, has captivated millions with her makeup tutorials and lifestyle vlogs. As of 2025, fans are curious about Casey Holmes’ net worth, age, husband Davis Marlar, kids, height, weight, salary, and dating history. Born on November 25, 1991, she is 33 years old and married to Second Lieutenant Davis Marlar, with whom she shares two children, Mason and Madison Nicole. Her estimated net worth ranges from $1.3 million to $3 million, driven by YouTube, Instagram, and her business, Rosie Daze Boutique. This article dives deep into her life, offering fresh insights and updates.
Casey Holmes’ Biography: Age, Height, Weight, and Background
Born in Georgia, USA, Casey Holmes (age 33 as of 2025) grew up with a passion for beauty and fashion. Standing at 5’7” and weighing approximately 55 kg, she embodies a relatable yet aspirational persona. Her Sagittarius zodiac sign reflects her energetic and fierce personality, which shines through in her content. Holmes keeps her early life private, focusing instead on her career and family. Her height and weight contribute to her confident on-screen presence, making her a role model for many.
| Attribute | Details |
|---|---|
| Full Name | Casey Holmes |
| Date of Birth | November 25, 1991 |
| Age (2025) | 33 years old |
| Birthplace | Georgia, USA |
| Height | 5’7” (1.63 m) |
| Weight | 55 kg (121 lbs) |
| Zodiac Sign | Sagittarius |
| Nationality | American |
| Ethnicity | Irish-Scottish descent |
| Religion | Christianity |
Casey Holmes’ Net Worth and Salary in 2025
Casey Holmes’ net worth in 2025 is estimated between $1.3 million and $3 million, a testament to her multifaceted career. Her primary income sources include her YouTube channels, with over 1.71 million subscribers on her main channel and 653,000 on her vlog channel, CaseyHolmesVlogs91. Her salary is bolstered by Instagram sponsorships, where she earns $1,400–$1,900 per post with 1.2 million followers. Additionally, her online store, Rosie Daze Boutique, sells women’s clothing, contributing significantly to her wealth. Unlike many influencers, Holmes has diversified her income, ensuring financial stability.
In a 2023 interview, Holmes shared, “Turning my passion for beauty into a career was a dream. It’s the small, consistent efforts—like engaging with my audience—that built this.” Her collaboration with Smashbox in 2017 for a highlighter palette marked a career milestone, showcasing her influence in the beauty industry. Recent data suggests her YouTube channel garners 66,600 monthly views, translating to an annual income of $200–$3,200 from ads alone.
Married Life: Casey Holmes and Husband Davis Marlar
Casey Holmes is happily married to Second Lieutenant Davis Marlar, a former U.S. Army officer and graduate of the United States Military Academy in West Point, New York. The couple met in 2017 at a bar in Atlanta, Georgia, introduced by a mutual friend. Despite initial misunderstandings, their shared history as alumni of the same school sparked a connection. They got engaged in March 2017 and married in October 2017 at the Swan House in Atlanta History Center, a lavish event with 185 guests and unique touches like cigar rolling and a military guard of honor.
Davis, born on August 1, 1993 (age 32 in 2025), is 5’8” tall and weighs approximately 68 kg. His net worth is estimated at $800,000, partly from his military career and his business, DBMWoodworks. The couple’s long-distance challenges due to Davis’ military duties are mitigated by “small gestures and FaceTime,” as Casey noted in a vlog. Their strong bond is evident on social media, with Davis often sharing family moments on Instagram (@davis_marlar).
Casey Holmes’ Kids: Mason and Madison Nicole
Casey Holmes and Davis Marlar are proud parents to two children: Mason (born July 2019) and Madison Nicole (born November 2021). The couple frequently shares heartwarming family moments, endearing them to fans. Holmes’ vlogs often feature her kids, offering relatable parenting content. “Being a mom has changed how I create content—it’s more authentic now,” she said in a 2024 Q&A session. Balancing motherhood with her career, she remains a role model for working parents.
Dating History and Personal Life
Before marrying Davis Marlar, Casey Holmes kept her dating life private. There are no public records of prior relationships, reflecting her preference for discretion. Her focus on family and career has kept her personal life out of the tabloids, unlike many influencers. This privacy has fostered trust with her audience, who value her authenticity.
Career Highlights: YouTube, Instagram, and Rosie Daze Boutique
Holmes launched her YouTube channel, itsbl0ndie, in 2011, amassing over 212 million views by 2025. Her Hits and Misses series, where she reviews beauty products, is a fan favorite. Her second channel, CaseyHolmesVlogs91, started in 2013, offers lifestyle content. Her Instagram (@caseyhl91) boasts 1.2 million followers, where she promotes brands and shares personal updates. Her business, Rosie Daze Boutique (rosiedazeboutique.com), showcases her entrepreneurial spirit, offering trendy women’s apparel.
In a unique insight, Holmes’ success stems from her ability to connect authentically. A 2024 case study by Influencer Marketing Hub noted that her engagement rate (4.2%) surpasses the industry average (3.5%), highlighting her strong audience connection. Her collaboration with Smashbox remains a benchmark for influencer-brand partnerships.
Unique Perspective: Balancing Military Life and Influencer Stardom
Living with a military spouse, Holmes navigates unique challenges, such as frequent relocations. After their wedding, the couple moved to Washington for Davis’ military training, a transition Holmes documented in her vlogs. This experience offers a fresh perspective on resilience and adaptability, resonating with fans facing similar challenges. Her ability to maintain a thriving career while supporting her husband’s service adds depth to her narrative.
Why Casey Holmes Stands Out in 2025
Unlike many influencers, Holmes combines beauty expertise with relatable family content, creating a unique niche. Her transparency about motherhood and marriage, paired with her professional achievements, sets her apart. Fans admire her for staying grounded despite fame. As she continues to grow her brand, Holmes remains a beacon of authenticity in the influencer space.
For more details, visit her Wikipedia page or follow her on YouTube and Instagram.
