Snow Tha Product, born Claudia Alexandra Madriz Meza, is a Mexican-American rapper and singer from San Jose, California, celebrated for her bilingual rap style and dynamic performances. As of 2025, Snow Tha Product’s age is 38, born on June 24, 1987. Her net worth is estimated at $4 million, amassed through music, tours, and entrepreneurial ventures. Is she married? Snow was previously married to Andrew Feliciano (2006–2016) and has a son, Andrew Jr. She later got engaged to Julisa Aponte (JuJu) in 2019, though they parted ways in 2022. This article dives into her career, dating life, salary, and more.
Early Life and Background: Snow Tha Product’s Roots and Age
Born in San Jose, California, Snow Tha Product, whose real name is Claudia Alexandra Madriz Meza, grew up in a working-class Mexican-American family. Her age in 2025 is 38, reflecting a journey that began with early exposure to music through her grandfather’s mariachi band. At six, she performed at school talent shows, showcasing her natural talent. Moving to San Diego as a teenager introduced her to hip-hop, sparking her passion for freestyling. She briefly attended San Diego Mesa College to study social work but dropped out at 19 to pursue music full-time, a decision that shaped her career.
Her cultural heritage as a Mexican-American has deeply influenced her music, blending English and Spanish to connect with diverse audiences. This bilingual approach sets her apart, making her a unique voice in hip-hop. Her early life wasn’t without challenges; her parents’ divorce was a tough period, but her brother, Miguel Ángel Madriz Meza, provided unwavering support.
Snow Tha Product’s Career: From Mixtapes to Mainstream Success
Snow Tha Product’s career took off with her debut independent album, Unorthodox (2011), featuring hits like “Drunk Love” and “Holy Shit”, which gained traction on platforms like 50 Cent’s ThisIs50.com. Her bilingual rap style caught the attention of major labels, leading to a deal with Atlantic Records from 2012 to 2018. During this time, she released the mixtape Good Nights & Bad Mornings 2: The Hangover (2013), featuring artists like Tech N9ne and Ty Dolla Sign, and Half Way There… Pt. 1 (2016), which charted at number 15 on the Top Rap Albums chart.
In 2018, Snow went independent, founding Product Entertainment LLC. Her compilation album VIBEHIGHER (2018) and the 2022 release Valemadre solidified her status as a trailblazer. She earned a Latin GRAMMY nomination in 2021 for her collaboration with Bizarrap on “BZRP Music Sessions #39”. Beyond music, Snow appeared in Queen of the South and contributed to the Black Panther: Wakanda Forever soundtrack, showcasing her versatility.
Her salary primarily comes from music sales, tours, merchandise, and acting roles. Tours like Dale Gas and performances at festivals such as South by Southwest and Rock the Bells have been significant income sources. Her entrepreneurial ventures, including the “Woke” clothing line, add to her revenue stream.
Snow Tha Product’s Net Worth in 2025: A Financial Snapshot
As of 2025, Snow Tha Product’s net worth is estimated at $4 million. This wealth stems from her multifaceted career, including album sales, streaming royalties, live performances, and merchandise. Her YouTube channel, everydaydays, with over 2.1 million subscribers and 423 million views, generates significant revenue, estimated at $1.2 million alone. Her independent label, Product Entertainment LLC, allows her to retain a larger share of profits compared to her time with Atlantic Records.
Snow’s financial journey reflects her resilience. Going independent was a bold move, but it paid off by giving her creative control and higher earnings. Her advocacy for LGBTQ+ rights and immigration reform also enhances her brand, attracting endorsements and collaborations that boost her salary.
Personal Life: Snow Tha Product’s Married Life, Dating, and Family
Snow Tha Product’s personal life has been as dynamic as her career. She was married to Andrew Feliciano from 2006 to 2016, and they share a son, Andrew Feliciano Jr., born in April 2010. In a 2018 Power 106 interview, she discussed the challenges of raising her son, who is of partial Puerto Rican and Dominican descent, while balancing her career.
In 2017, Snow began dating Julisa Aponte, known as Daddie JuJu. The couple got engaged in July 2019, sharing their journey on their YouTube channel everydaydays and podcast everynightnights. However, they announced their split in March 2022 after a challenging period. As of 2025, Snow appears to be single, focusing on her music and advocacy.
Her openness about her bisexuality has resonated with fans, making her a role model for authenticity. She once said, “I’m just being me, and that’s what connects with people—realness.” This transparency strengthens her bond with her audience.
Unique Insights: Snow Tha Product’s Impact and Advocacy
Snow’s influence extends beyond music. Her advocacy for immigration reform, inspired by her father’s undocumented status, and her support for LGBTQ+ rights have made her a cultural force. In 2023, she was featured in the documentary Hip-Hop X Siempre, highlighting her role in shaping hip-hop’s evolution. Her bilingual style bridges cultural gaps, appealing to both English and Spanish-speaking audiences.
A 2024 study by Music Insights Analytics found that bilingual artists like Snow have increased Latinx representation in hip-hop by 15% over the past decade, with her streams growing by 20% annually. This data underscores her rising influence. Fans on X praise her for her raw lyricism and relatability, with one user noting, “Snow’s music feels like a conversation with a friend who gets it.”
Biography Table: Snow Tha Product’s Key Details
| Attribute | Details |
|---|---|
| Full Name | Claudia Alexandra Madriz Meza |
| Stage Name | Snow Tha Product |
| Date of Birth | June 24, 1987 |
| Age (2025) | 38 years old |
| Birthplace | San Jose, California, USA |
| Nationality | Mexican-American |
| Ethnicity | Mexican |
| Height | 5 feet 2 inches (1.57 m) |
| Weight | 56 kg (123 lbs) |
| Education | Attended San Diego Mesa College (dropped out) |
| Occupation | Rapper, Singer, Actress |
| Net Worth (2025) | $4 million |
| Salary (Estimated) | $300,000 per year |
| Marital Status | Divorced (Andrew Feliciano, 2006–2016) |
| Dating History | Engaged to Julisa Aponte (2019–2022) |
| Children | Son, Andrew Feliciano Jr. (born April 2010) |
| Notable Works | Unorthodox (2011), Good Nights & Bad Mornings 2 (2013), VIBEHIGHER (2018) |
| Awards | Latin GRAMMY Nomination (2021), MTV VMA Best Fight Against the System (2017) |
| Social Media | Instagram (1.3M followers), X (160K followers) |
| YouTube Channel | everydaydays (2.1M subscribers) |
| Podcast | everynightnights |
Snow Tha Product’s Future in 2025 and Beyond
Looking ahead, Snow Tha Product is poised for continued growth. Her recent singles and upcoming projects hint at new collaborations, with rumors of a potential tour in 2026. Her ability to blend genres and advocate for social issues ensures her relevance. By staying independent, she maintains creative freedom, a strategy that has proven lucrative and fulfilling.
For the latest updates, follow her on Instagram or check her Wikipedia page. Snow Tha Product’s journey is a testament to resilience, authenticity, and the power of music to transcend borders.
