JJ Da Boss is a name synonymous with high-octane street racing and adrenaline-fueled entertainment. As the central figure on Discovery Channel’s Street Outlaws: Memphis, Jonathan Day, professionally known as JJ Da Boss, has become a household name among fans of the show. Born on August 10, 1973, in Memphis, Tennessee, JJ Da Boss has spent his life honing his skills on the road and building a reputation as one of the best street racers in the business. With a career spanning decades, JJ Da Boss has become a TV personality and a household name, but what drives this Memphis native to push the limits of speed and power? As we delve into the life and career of JJ Da Boss, we’ll explore his street racing career, marriage, and the secrets behind his success.
Racing Roots and Early Life
Jonathan Day, professionally known as JJ Da Boss, was born on August 10, 1973, in the vibrant city of Memphis, Tennessee, USA. Growing up in this southern hub, JJ was exposed to the thrill of street racing at a young age. The city’s rich racing culture and the need for speed instilled in him a passion that would shape his life’s journey.
Early Involvement in Street Racing
JJ’s early years were marked by a strong affinity for street racing, which became an integral part of his life. The streets of Memphis provided the perfect backdrop for his racing exploits, and he quickly developed a reputation as a skilled driver. His love for speed and competition only grew stronger with each passing year, setting the stage for his future success.
A City Born and Bred
Memphis, with its rich musical heritage and vibrant cultural scene, played a significant role in shaping JJ’s personality and driving style. The city’s energetic atmosphere and the camaraderie among its racing enthusiasts fostered a sense of community and brotherhood that has become a hallmark of JJ’s racing career. As he grew older, his passion for street racing only intensified, laying the foundation for his future success as a prominent figure in the world of street racing.
Street Outlaws: Memphis and TV Career

As a central figure on the Discovery Channel’s Street Outlaws: Memphis, JJ Da Boss has solidified his reputation as a skilled street racer. The show, a spin-off of the original Street Outlaws franchise, features a cast of talented drivers competing in high-stakes street racing. JJ Da Boss’s involvement in the series has allowed him to showcase his driving abilities and share his expertise with a wider audience.
Street Racing Expertise and TV Personality
JJ Da Boss has been involved in street racing since a young age, earning a strong reputation for his skills on the road. His experience and knowledge of the racing world have made him a valuable asset to the Street Outlaws: Memphis cast. As a TV personality, JJ Da Boss has become a household name, entertaining fans with his charismatic personality and high-octane racing antics. His involvement in car trading and owning several race cars has also contributed to his success, making him a well-rounded figure in the street racing community.
Car Collection and Trading

JJ Da Boss has a reputation for being one of the most skilled street racers in Memphis, and his impressive car collection is a testament to his passion for the sport. Among his notable cars is ZIPTIE, a high-performance vehicle that has been featured on his TV show, Street Outlaws: Memphis. Another car in his collection is OLE HEAVY, a powerful ride that showcases JJ’s expertise in modifying and tuning his vehicles for optimal performance.
| Biography Aspect | Details |
|---|---|
| Full Name | Jonathan Day |
| Common Name | JJ Da Boss |
| Date of Birth | August 10, 1973 |
| Age | 52 years (as of 2026) |
| Place of Birth | Memphis, Tennessee, USA |
| Nationality | American |
| Occupation | Street Racer, TV Personality |
| Notable Works | Street Outlaws: Memphis (TV show) |
| Notable Cars | ZIPTIE, OLE HEAVY, HUMMINGBIRD, THE MALIBU, HEIFER |
| Birthplace | Memphis, Tennessee, USA |
JJ’s car collection also includes HUMMINGBIRD, a sleek and agile car that has gained a following among street racing enthusiasts. He also owns THE MALIBU, a classic American muscle car that has been modified to meet JJ’s high standards. Rounding out his impressive collection is HEIFER, a powerful car that has been featured in various street racing events. Each of these cars is a testament to JJ’s skill and dedication to the sport of street racing.
As a seasoned car trader, JJ Da Boss has a keen eye for spotting rare and valuable vehicles. His extensive knowledge of the car trade has allowed him to build a reputation as one of the most respected car traders in the Memphis area. Whether he’s buying, selling, or racing his cars, JJ Da Boss is always pushing the limits of what’s possible on the street.
Personal Life and Relationships

JJ Da Boss, whose real name is Jonathan Day, has been open about his personal life. He is married to a woman named Kelly Day, and the couple has been together for many years. Jonathan’s wife, Kelly, has been a constant presence on his social media accounts, often accompanying him to racing events and car shows. The couple’s relationship has been built on a foundation of mutual respect and trust, with Kelly often expressing her admiration for Jonathan’s skills on the road.
Family Life and Relationships
As a family man, Jonathan Day prioritizes his relationships with his loved ones. He and his wife, Kelly, have a strong bond that has been forged through their shared experiences in the street racing community. Jonathan’s family life is often highlighted on his social media accounts, where he frequently shares photos and updates about his wife and their life together. Despite the demands of his career as a street racer and TV personality, Jonathan makes it a point to prioritize his family life and maintain a healthy work-life balance.
Notable Relationships
Jonathan Day’s relationships extend beyond his family life, with many of his close friends and colleagues being part of the street racing community. He has a particularly close friendship with fellow street racer, Mike Krahulik, also known as “Murder Nova.” The two have been racing together for many years and have developed a strong bond that extends beyond their shared passion for street racing. Jonathan’s relationships with his friends and colleagues are built on a foundation of trust, respect, and a shared love of the sport.
Net Worth and Business Ventures
As a prominent figure in the street racing world, JJ Da Boss has successfully leveraged his reputation to build a lucrative business empire. His estimated net worth is around $5 million, a testament to his entrepreneurial spirit and savvy business decisions. Beyond his involvement in street racing and TV appearances, JJ Da Boss has ventured into various business pursuits.
One of his notable business ventures is his car trading operation, where he buys, sells, and trades high-performance vehicles. His extensive knowledge of the street racing scene and his reputation as a skilled driver have made him a trusted figure in the industry. JJ Da Boss’s business acumen has allowed him to build a successful car trading operation, which has contributed significantly to his estimated net worth.
In addition to his car trading business, JJ Da Boss has also explored other business opportunities. He has invested in various racing-related ventures, including the ownership of several race cars, which he uses for both personal and business purposes. His business ventures have not only contributed to his financial success but have also cemented his status as a prominent figure in the street racing world.
Legacy and Impact on Street Racing
As a central figure on Discovery Channel’s Street Outlaws: Memphis, JJ Da Boss has left an indelible mark on the street racing culture. His reputation as a skilled driver has earned him a loyal following, and his involvement in the show has brought street racing into the mainstream. JJ Da Boss’s skills on the road are a testament to his years of experience and dedication to the sport.
JJ Da Boss’s influence on street racing culture extends beyond his on-screen presence. His involvement in the show has helped to popularize the sport, attracting new fans and participants. Street Outlaws: Memphis has become a platform for showcasing the best of street racing, with JJ Da Boss at the helm. His expertise and knowledge of the sport have made him a respected figure in the community, and his passion for racing is evident in every episode.
As a skilled driver and entrepreneur, JJ Da Boss has achieved numerous accolades in the street racing world. His impressive collection of race cars, including ZIPTIE, OLE HEAVY, HUMMINGBIRD, THE MALIBU, and HEIFER, is a testament to his success. With his reputation as a skilled driver and his involvement in the show, JJ Da Boss continues to inspire and entertain fans, cementing his place as a legendary figure in the world of street racing.